Getting started

Overview#

Setup is a single screen with three fields on it. Everything after that runs in the background, and Seerly emails you once your dashboard is ready.

Nothing gets installed on your website in the process. No code, no tracking pixel, no DNS change and no plugin, which also means there is nothing for your developers to schedule.

The setup screen#

Analyze your website

Enter your domain and target region to get started

Domain

Just the domain, with no https:// and no page path

example.com

Target Region

Global

Business focus areas(optional)

Up to 5

What parts of your business should we prioritise? Press Enter or a comma after each.

e.g. solar panel installation

Start Analysis→

Your domain is checked as you type, and you will see Verifying domain... while that happens.

If the domain already belongs to a project under another account at your company, you will be offered the option of requesting access to that project rather than starting a second one. It is worth taking. Two disconnected projects covering one brand split the history between them and produce two sets of numbers that quietly disagree, and there is no good way to reconcile them afterwards.

Target Region is the country you sell into, and it decides both which market your prompts describe and which market your search volumes are drawn from.

This is the most consequential field on the page and the easiest one to leave sitting on a default. A brand selling into Germany but set up for the United States will receive a confident, coherent and entirely accurate picture of a market it does not operate in, and nothing further down the product will flag the mismatch, because from the inside there is nothing to flag.

Business focus areas, optional on the form but worth the minute, is a short list of what your business actually does, written in your own words. These steer the analysis toward the right part of your category, which matters because a website is not always a reliable guide to what a company sells most of. Plenty of businesses have a homepage describing their ambitions and a revenue line describing something more specific.

The form applies a few rules quietly, and they are worth knowing about before you paste anything in:

• Five maximum. Paste a list of ten and the first five valid entries are kept.
• Between two and sixty characters each. Anything outside that range is dropped without telling you.
• Commas or line breaks both work as separators, so a pasted list is fine either way.
• Duplicates are removed, ignoring case.

Write them the way you would describe the business to a new salesperson on their first morning. "Custom sticker printing" will do considerably more for you than "printing", and "B2B SaaS onboarding software" more than "software". Specificity here is what stops the analysis drifting into an adjacent market that happens to share your vocabulary.

None of this is a one-shot decision. You can change focus areas later in Brand Hub.

What happens next#

You land on a screen headed We're building your dashboard, and from that point the work runs without you. It tells you it will email you the moment things are ready and that you can safely close the tab, and both of those are true. There is nothing further to approve, and leaving does not pause anything.

Under Working on it, four stages are listed:

We're building your dashboard

Working on it

1. 1

   Smart audit

   Scanning your site's AI readiness

2. 2

   Keyword universe

   Mapping what your customers actually search

3. 3

   Topics & prompts

   The questions AI should surface you for

4. 4

   Visibility & sentiment

   Testing how AI answers about you today

That order is deliberate rather than cosmetic, and it is worth understanding because it is the same dependency chain the rest of the product runs on. The keyword universe becomes your topics, your topics become the prompts that get sent to AI engines, and those prompts produce every visibility, sentiment and citation number you will read afterwards. It is also why a mistake in an early stage is expensive: everything downstream inherits it faithfully.

How long the build takes#

The screen tells you what to expect: typically about an hour, and up to 4 to 6 hours on Pro, where the coverage is widest.

The gap between those two is not a fault and does not mean something has gone wrong. Wider coverage means more engines and more prompts, so there is straightforwardly more to run, and the extra time buys you a broader picture at the end of it. What the wait is never doing is asking for your attention: the email arrives either way.

If you open your dashboard before the run has finished, you will see the same building card there rather than a half-populated dashboard. That is intentional. Partial numbers invite conclusions the data cannot yet support, and a dashboard showing three of your twelve topics looks disconcertingly like a dashboard showing bad results.

When your dashboard is ready#

You will get an email. Open the Overview, and before you read a single score, check the three inputs that determine what every one of those scores actually means:

• Topics. Do they describe what you genuinely sell? They were derived for you, so this will be the first time anyone has looked at them.
• Region. Does it match the market you sell into?
• Competitors. Are these the companies you would name in a pitch? Seerly identifies likely ones from your category and you decide which are tracked.

If any of the three is wrong, fix it before forming an opinion about anything else. Corrections made here propagate everywhere; corrections made later mean re-reading numbers you have already drawn conclusions from, which is a harder thing to do honestly than it sounds.

Best practices#

Not a great deal, on Day 1, and that is the expected situation rather than a disappointing one. A single run is a snapshot. It tells you where you stand and says nothing about which direction you are moving in, and direction is the part that eventually matters.

Three things are genuinely useful straight away:

• The topic list, because it tells you whether Seerly understood your business, and that is the one thing worth knowing before you trust anything else.
• Smart audit findings, because they are fixes on your own site, entirely within your control, and they determine whether AI engines can cite you at all.
• Citations, because they show which sources shape answers in your category whether or not those sources currently mention you, and that list changes far more slowly than your scores do.

Next steps#

1. Fix the inputs first if topics, region or competitors are wrong.
2. Work through the Smart Audit findings, starting with anything about crawler access. If AI crawlers cannot read your pages, nothing else you do this month will help.
3. Read citations before visibility. Visibility tells you that you are missing; citations tell you what is being cited instead, and that is the half you can act on.
4. Then write something aimed at a real gap rather than at a guess.

Your first week sets that order out day by day.

Limitations#

The first run establishes a baseline and nothing more. It cannot tell you whether you are improving, which needs several runs on your plan's schedule before the question is even answerable.

Seerly measures how AI engines describe your brand. It does not edit what they say, and nobody can. What it does is show you which sources shape that description, so that you can go and influence them.

Which engines are covered, and how many prompts run, depend on your plan. See seerly.app/pricing.