For content teams Turn the questions AI answers without you into your editorial calendar.
Your calendar has more ideas than slots. Seerly shows which questions AI engines answer without you and which pages they cite in your place, then drafts the piece that closes the gap. Your editors approve every one.
- No tracking code
- No credit card
- Nothing publishes without approval
A question answered without you
how to choose trail running shoes
Written against the pages that win
- Brief from the winning pagesDone
- Draft: trail shoe buying guideIn review
- PublishAfter approval
Same prompt, after publishing
How it works
From an open gap to a cited page. Five steps, one editorial plan.
How a piece moves across a content desk: find it, choose it, research it, draft it, then keep the page in shape.
Fill the calendar from questions you are missing
Planning the editorial calendar often starts with a guess about what readers want. The gap register gives you a firmer start: the topics where AI engines answer without your brand, and the pages they cite when they do. Every open gap is a candidate piece that arrives with its evidence.
- Each open gap, with how many weeks it has been open
- The prompts your brand is missing from
- The pages cited in your place
- Shared keywords from the winning pages, as a brief
Gap register
Open gaps this week
14
Open gaps
−18%
Week over week
5 / 2
Closed / opened
| Topic | Absent on | Weeks open | Status | History |
|---|---|---|---|---|
| Best trail running shoes for beginners | ChatGPTPerplexity | Weeks open 6 | Recurring | |
| Running shoes for flat feet | ChatGPT | Weeks open 3 | Recurring | |
| Carbon plate racing shoes compared | Google AI OverviewGemini | Weeks open 1 | New | |
| How to choose running shoe size | Perplexity | Weeks open 4 | Recurring |
Commit slots to the clusters that fit
Not every gap deserves a slot. The Keyword Universe maps your category into topic clusters of real search demand and rates each one for brand fit, so you can see which pieces belong on the calendar and which to leave off. Test a new idea in the Keyword Playground before it takes a writer's week.
- Topic clusters with volume and difficulty
- A brand fit rating on every cluster
- A playground for a seed keyword or a URL
Total Search Volume
1.24M
Total Keywords
18,432
Topic Clusters
46
On-target Keywords
14,905
| Cluster | Keywords | Monthly Searches | Priority |
|---|---|---|---|
| Trail running shoes | 1,284 | 214,000 | On brand |
| Running shoe fit & sizing | 862 | 96,400 | On brand |
| Marathon training plans | 903 | 132,000 | Mostly on brand |
Read what the cited pages do differently
Before a writer starts, look at what the engines already quote for the topic. Citations shows the domains and pages that appear most often in AI answers for your category, and the content patterns they have in common. The brief you hand over describes a structure that is being cited today, in place of the house template.
- The domains cited most for your topics
- Citation-level detail for each answer
- Content patterns that recur in AI answers
Brand Citations
329
New Citations
48
Top Source
reddit.com
Citation Health
92%
| Source URL | Engine | Citations | Action |
|---|---|---|---|
| reddit.com/r/sales | ChatGPT | 42 | Protect |
| g2.com/categories/crm | Google AI | 31 | Replicate |
| competitor.com/blog | Perplexity | 18 | Gap |
Get a full draft, and keep the edit
The brief becomes a complete draft in the content workspace, written with the brand context you keep in Brand Hub. Your editors still decide what runs: a draft waits for a person, and nothing is published on its own. Drafts and published pieces sit in one library, so the calendar and the copy stay together.
- Full drafts, not only briefs
- Brand voice and facts taken from Brand Hub
- Approval before anything is published
- Publishing to WordPress on plans that include it
Chosen formats
| Topic | Gap | Rank | Citations | Action |
|---|---|---|---|---|
| Best daily trainers for 10k prep | 38/100 | #7 | 1.8% | Select |
| Shoes for long-run knee comfort | 21/100 | #11 | 0.9% | Select |
| Stability options for overpronation | 14/100 | #15 | 0.5% | Select |
Repair the library you already have
New pieces are half of a content desk; the back catalogue is the other half. Smart Audit scans your pages for the issues that affect how AI systems read and cite them, with findings by rule and by page. Editors get a fix list for existing articles to schedule beside the new ones.
- Page-level issues across your articles
- Findings grouped by audit rule
- Which articles to fix first
184
pages audited
Missing comparison table
High impact fix queued
Weak citation section
High impact fix queued
Thin FAQ coverage
Medium impact fix queued
No schema markup
Medium impact fix queued
Where to start
Six areas, in the order an editor opens them.
Planning day starts at the top of this list. The rest follow a piece from the idea to the published page.
Gap Analysis
Open this on planning day. It is the list of questions your next pieces should answer.
See Gap AnalysisKeywords
Check a proposed topic against search demand and brand fit before it gets a slot.
See KeywordsAnalytics
After publishing: follow how each piece performs without leaving the platform.
See AnalyticsQuestions
Questions content teams ask.
Seerly turns tracked AI answers into a gap list: the specific buyer questions where an AI assistant recommends someone else, cites a source you do not own, or answers without mentioning you.
That gives a content calendar built from observed answers rather than from a keyword tool export or a brainstorm.
- Prompts where competitors are cited and your brand is absent
- Citation sources each engine leans on for your category
- Topics surfaced by the Trend Agent from conversations on X and Instagram
- Coverage against your tracked prompt set: 25 per month on Basic, up to 100 on Pro
Each item traces back to the run and the verbatim response that produced it, so a brief can be argued with before it is written.
How topic and prompt gaps are foundSeerly produces full publish-ready drafts, not only briefs. The Content Agent turns a visibility gap or a trending topic into a complete piece aimed at both Google rankings and AI citations.
Formats follow the shape of the gap, so a comparison question produces a comparison page rather than a generic blog post.
- Comparison pages, FAQ pages, and long-form articles
- Drafts tied to the specific prompt and engine that exposed the gap
- Content credits: 250 per month on Basic, 1250 on Pro
- Agent chat for revisions: 100 messages per month on Basic, 500 on Pro
Editors generally treat the output as a strong first draft to shape, not as finished copy.
How draft generation worksYes. Every draft an agent produces lands in an approvals queue and waits for a person. Nothing Seerly writes publishes autonomously, on any plan.
The agents run on a schedule and keep working in the background, but the queue is the gate between the agent and anything public.
- Every item is reviewed, edited, or rejected before it moves
- Drafts can be revised through agent chat before approval
- Publishing to WordPress happens only after approval, and only on Pro
- Rejections stay recorded, so the same weak idea does not keep resurfacing
Teams with a strict style guide usually approve into a CMS draft state and run the final editorial pass there, which keeps voice and formatting decisions with the editors who own them.
How the approvals queue worksSeerly includes an optional WordPress integration on Pro and Enterprise plans, so an approved draft can be pushed into WordPress without copying and pasting it by hand.
The integration is optional, and plenty of teams skip it. They export the approved draft and move it into their own CMS or publishing workflow, which keeps the final formatting pass where their editors already work.
- WordPress integration on Pro and Enterprise plans, not on Basic
- Publishing happens only for drafts that already cleared the approvals queue
- No CMS access is required for tracking, auditing, or drafting
- Everything else in Seerly runs against public pages alone
Connecting a CMS is never a prerequisite for measuring visibility or generating content, so it can wait until the workflow settles.
See what each plan includesContent credits are the monthly allowance Seerly draws on when it generates drafts and content work for you. Basic includes 250 per month and Pro includes 1250.
They exist so a content team can plan volume up front rather than discovering a ceiling halfway through a sprint. Credits reset each month with the billing cycle.
- 250 content credits per month on Basic
- 1250 content credits per month on Pro
- Custom volume on Enterprise, scoped to the account
- Agent chat metered separately: 100 messages on Basic, 500 on Pro, unlimited on Enterprise
- Prompt tracking, audits, and reporting metered under their own plan limits
Tracking, audits, and reporting never consume content credits. Only generating drafts and content work does, so measurement continues regardless of how much writing you commission.
Compare content credits by planAI answers are assembled from sources the engine can parse and trust, so Seerly reports which sources are actually being quoted for your category rather than guessing at a formula.
Citation patterns differ noticeably by industry and by engine, which is why the observed list is more useful than a generic checklist.
- Every URL each engine cited on your tracked prompts
- Whether the cited source is a page you own, a marketplace, a review site, or a reference site
- Which of your own pages already earn citations, and on which prompts
- Sources driving competitor mentions that you have no presence on
The pattern that emerges is usually specific: one source type carries most of the answers in your category.
See which sources AI engines quoteNo. The structural work that helps an AI engine parse a page, such as clear question-led headings and unambiguous factual statements, is the same work that helps a search crawler understand it.
Seerly is built around that overlap: the same account tracks your Google search footprint next to your AI answer presence.
- A site audit covering 800 pages on Basic, or all pages on Pro
- Page-level issues that affect how machines read your content
- Your Google search footprint tracked alongside the AI results
- Drafts written for both ranking and citation rather than one or the other
In practice this is an addition to an existing content program, not a rewrite of it.
What the site audit checksSeerly keeps every scored run, so a piece published against a specific gap can be checked against the same prompts afterward, on the same engines, with the earlier runs still available.
Because the prompt set is fixed and runs are scheduled, the before-and-after uses identical questions rather than a fresh sample.
- Rolling comparisons across 7 days, 30 days, and 3 months
- Whether your page entered the citation list for the target prompt
- Movement per engine, since one usually shifts before the rest
- The verbatim response for any run, kept for inspection
Timing depends on how quickly engines pick up newly published work, so the honest read is the measured change, not a predicted one.
How performance reporting worksSolutions for every team
Explore how Seerly helps other teams in your organization.
Find the gap your next piece should close.
Enter your domain. The first analysis shows the questions AI engines answer without you, and the pages they cite when they do.
- No tracking code
- No credit card
- Nothing publishes without approval