Privacy Policy

1. Introduction and Scope

Welcome to Seerly, an AI search visibility and content optimisation platform operated by K4 Minds Technologies LLP ("Company", "we", "our", or "us"). We are committed to protecting your privacy and maintaining the security and confidentiality of your personal information. This Privacy Policy ("Policy") explains how we collect, use, process, store, share, and protect information about you when you use our Service.

This Policy applies to visitors to our website, registered account holders, and subscribers to our paid services. By accessing or using the Service, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. If you do not agree with any part of this Policy, you must discontinue use of the Service.

We may update this Policy from time to time. Material changes will be communicated via email or prominent notice on our Platform, with changes taking effect after a reasonable notice period (typically 30 days). Your continued use of the Service after changes become effective constitutes acceptance of the updated Policy. We encourage you to review this Policy periodically to stay informed about our data practices.

1.1 Our Privacy Commitment

We are committed to the following privacy principles:

• Transparency: We will be clear and open about what data we collect and how we use it
• Data Minimization: We collect only the data necessary to provide and improve our Service
• Security: We implement industry standard security measures to protect your data
• User Control: You have rights over your data, including access, correction, and deletion
• No Selling: We do not and will never sell your personal information to third parties
• Legal Compliance: We comply with applicable data protection laws including GDPR, CCPA, and Indian data protection regulations

2. Information We Collect

We collect several categories of information from and about users of our Service. The specific types of information we collect depend on how you interact with our Platform and what features you use.

2.1 Information You Provide Directly

This includes information you actively submit or provide when using the Service. We collect account information via Google OAuth (email, name, profile picture), domain/brand information you submit for analysis, payment information through our processor, and communications with our support team. If you submit contact, waitlist, or demo request forms, we also collect the details you provide in those forms such as your name, email address, company, website or domain, phone number, and message.

2.2 Information Collected Automatically

When you access our Service, we automatically collect device and browser information, page and route visits, referrer and campaign information, feature interaction events, performance metrics, and error logs to improve service quality, analytics, and security.

This may include information such as your IP address or approximate location derived from it, browser type, operating system, device information, page URLs, referrers, timestamps, and interaction data showing how you use the website and product.

Our current product analytics implementation records categories of events such as page views, navigation and CTA clicks, authentication events, onboarding and start-analysis steps, pricing and checkout events, billing and upgrade interactions, quick preview activity, waitlist or contact actions, solutions page engagement, FAQ interactions, blog engagement milestones, and client-side exceptions or errors.

If you are signed in, we may associate these events with your internal account identifier and limited account metadata such as account type, user role, and admin status so we can understand product usage by customer segment and troubleshoot account issues.

2.3 Information from Third Parties

We collect (a) publicly accessible website data from domains you submit for analysis, and (b) OAuth profile information from Google (such as your name, email address, and profile picture) only for account creation and sign in.

If you choose to connect a Google account for reporting or advertising features, we also receive data from the corresponding Google APIs. This includes Google Analytics and Search Console reporting where you connect those properties, and Google Ads account, campaign, and performance data where you connect a Google Ads account. Section 4 describes the Google Ads connection in detail.

If you use Seerly features that query third party AI engines (such as ChatGPT, Gemini, or Perplexity) for brand visibility analysis, the prompts for those queries are based on user provided inputs and publicly accessible website content. We do not include or send Google user data obtained via Google APIs in those prompts.

3. How We Use Your Information

We use collected information to provide brand visibility analysis, perform SEO audits, track citations, generate recommendations, manage your account, process payments, improve our Service, ensure security, and comply with legal obligations.

3.1 Use of Google User Data (Google API Services User Data Policy)

Seerly's use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

We use Google user data only to provide the functionality requested by you, such as authentication, displaying Google Analytics and Search Console reporting inside your Seerly dashboard, and creating, managing, and reporting on advertising campaigns in the Google Ads account you connect.

We do not use Google user data for our own advertising, marketing, profiling, or research. Where you use our advertising features, Google Ads data is used solely to run and report on the campaigns you approve in your own account. We do not use Google user data to train or improve generalized AI or machine learning models.

We do not sell Google user data or transfer it to data brokers. We do not send data we read from your connected Google accounts, including Google Ads account, campaign, and performance data, to third party AI providers.

4. Google Ads Account Access and Campaign Management

Seerly can connect to your own Google Ads account so that it can plan, publish, and manage search campaigns on your behalf. This feature is optional. It is only enabled when you explicitly connect a Google Ads account to a project, and it can be disconnected at any time.

4.1 Access You Grant

Connecting a Google Ads account takes you through a Google consent screen where we request the Google Ads scope (https://www.googleapis.com/auth/adwords) together with your email address and basic Google profile. We request offline access so that scheduled reporting and campaign management continue to work when you are not signed in to Seerly. Access is granted per project, and the Google account you authorise with is recorded alongside the connection.

Our use of the Google Ads API is subject to the Google Ads API Terms of Service, and our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements described in Section 3.1.

4.2 Information We Access and Store

• Account information: the Google Ads accounts your authorisation can reach, including customer ID, account name, currency, time zone, whether the account is a manager or test account, and the manager account through which it is reached. We store these details for the account you select so we can address the correct account and display amounts and dates correctly.
• Authorisation tokens: the OAuth access and refresh tokens for the connected account. These are stored on our infrastructure under the safeguards described in Section 7 and are never sent to your browser or to any third party other than Google.
• Campaign records: for each campaign published through Seerly, the Google Ads campaign identifier, the campaign plan you approved (daily budget, keywords, ad copy, locations, and targeting), and who approved and published it. This is an audit record of what you authorised, not a copy of your Google Ads account.
• Performance reporting: impressions, clicks, cost, click through rate, average cost per click, conversions, and the related campaign, ad group, keyword, search term, and ad level breakdowns, for campaigns published through Seerly. This data is read from Google Ads when you view it and held only in a short-lived cache to keep the dashboard responsive.
• Keyword planning data:search volume and bid estimates retrieved through your account's authorisation, used to produce the traffic and cost forecast shown before you approve a campaign.

We do not access campaigns, billing details, payment methods, or account settings that are unrelated to the campaigns you manage through Seerly.

4.3 Actions We Take in Your Account

Where you approve a campaign, Seerly writes to your Google Ads account on your behalf. The actions we perform are limited to creating campaign budgets, campaigns, ad groups, keywords, responsive search ads, and location targeting; pausing and enabling those campaigns; updating their daily budgets; and removing them.

Nothing is published without your explicit approval of the campaign plan. Campaigns are created in a paused state and begin serving only when you enable them. Campaigns are created in your own Google Ads account, which means any advertising spend is incurred and billed by Google under your account and your own billing arrangements with Google, not ours.

4.4 How This Data Is Used

• To create and manage the campaigns you approve, and to show you their performance inside your Seerly dashboard.
• To forecast expected traffic and cost for a proposed campaign before you approve it.
• To diagnose and support the feature, and to keep an audit trail of what was published, by whom, and when.

Campaign plans, including suggested keywords and ad copy, are drafted by our AI assistant from your website content and from keyword research data, and are presented to you for review and editing before anything is published. The account and performance data we read from your Google Ads account is processed within Seerly and displayed to you; it is not sent to third party AI providers and is not used to train or improve generalized AI or machine learning models.

We do not use your Google Ads data to advertise to you, to build profiles, for credit or lending purposes, or for research. We do not sell it or transfer it to data brokers. Our staff access it only where you request support, or where access is necessary for security, abuse prevention, or legal compliance.

4.5 Disconnecting and Revoking Access

You can disconnect a Google Ads account from your project settings in Seerly at any time. On disconnect we delete the stored access and refresh tokens, and Seerly can no longer read from or write to that account. You can also revoke Seerly's access directly from your Google account at myaccount.google.com/permissions.

Disconnecting does not stop or delete campaigns already running in your Google Ads account. Those campaigns remain under your control and continue to serve until you pause or remove them in Google Ads. After disconnection we retain the record of which account was connected and which campaigns were published through Seerly, as an audit trail of actions taken on your behalf. You can request deletion of that record as described in Section 6.

5. How We Share Your Information

We do not sell your personal information. We may share data with trusted service providers (such as cloud hosting and payment processors), when required by law, in connection with a business transfer, or with your explicit consent. All third parties are bound by confidentiality obligations.

These providers may include analytics and error monitoring vendors, authentication providers, infrastructure providers, email delivery services, and payment processors, but only to the extent needed to operate and improve the Service.

Google user data obtained via Google APIs is used only within Seerly to provide the requested functionality and is not shared with third party AI services.

Where you connect a Google Ads account, we send the campaign plan you approve to Google Ads in order to create and manage it in your account. This is the disclosure of your data to Google acting on your instruction, and is governed by your own agreement with Google. We do not share Google Ads account or performance data with any other third party.

If you enable optional AI analysis features, we may send user provided inputs and publicly available website content to third party AI providers to generate outputs. Google user data obtained via Google APIs, including Google Ads account and performance data, is not included in these requests.

6. Data Retention and Deletion

We retain your information as long as your account is active and as necessary to provide services. Account information is retained while active; analysis data is kept for historical trends; financial records for 7+ years as required by law. You can request deletion at any time through account settings or by contacting us.

Google Ads authorisation tokens are deleted as soon as you disconnect the account. Records of the connected account and of campaigns published through Seerly are retained as an audit trail of actions taken on your behalf, and are deleted on request or when the associated project is deleted. Google Ads performance data is not stored permanently; it is read from Google Ads when you view it and held only in a short-lived cache.

7. Data Security

We implement comprehensive security measures including TLS encryption for data in transit, AES-256 encryption at rest, OAuth 2.0 authentication, regular security audits, employee training, and incident response procedures. While no system is 100% secure, we continuously work to protect your data.

8. Your Privacy Rights

You have rights to access, correct, delete, and control your personal information. EEA/UK users have additional GDPR rights including data portability and restriction of processing. California users have CCPA rights including right to know and opt out (though we do not sell data). Contact us to exercise your rights.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how our Service is used. We are committed to respecting your privacy choices regarding tracking technologies.

9.1 Types of Cookies We Use

• Essential Cookies: Required for core functionality including authentication, session management, and security. These cannot be disabled as they are necessary for the Service to function.
• Preference Cookies: Store your settings and preferences (such as theme choice and cookie consent preferences) to provide a personalized experience.
• Analytics Cookies: Help us understand how visitors interact with our website and product. We currently use Google Analytics 4 for website traffic analytics and PostHog for product analytics and exception monitoring.

9.2 Analytics Tools We Use

We use Google Analytics 4 (GA4) primarily for website traffic reporting, including page views, acquisition sources, campaign attribution, and aggregate website usage patterns. GA4 is configured to respect our consent settings.

We also use PostHog for product analytics and exception tracking. PostHog helps us understand how visitors and users move through the product, which features they use, where they encounter friction, and when client-side errors occur. Our implementation currently records categories of events including page visits, navigation and CTA clicks, sign up and login events, onboarding and analysis steps, pricing and checkout actions, billing and upgrade interactions, quick preview actions, contact and waitlist flows, FAQ and solutions page engagement, and client-side exceptions.

For authenticated users, PostHog may receive a Seerly internal account identifier and limited account metadata such as account type, user role, and admin status. We use this to analyze usage by customer segment and to troubleshoot service issues; we do not use this data for advertising.

9.3 Managing Your Cookie Preferences

When you first visit our website, you will see a cookie consent banner that allows you to choose your preferences:

• Accept All: Enables all configured cookie categories, including analytics and marketing where available
• Essentials Only: Disables marketing cookies, while essential, preference, and the analytics functionality currently used by the Service remain enabled
• Manage Preferences: Customize individual cookie categories

You can also manage cookies through your browser settings. Note that disabling essential cookies will prevent the Service from functioning properly.

9.4 Third-Party Analytics and Data Residency

Our PostHog project is configured to use PostHog's EU cloud region, which is intended to keep product analytics data in the European region. This supports our broader privacy and data protection practices, but legal compliance depends on the overall way data is configured, disclosed, and handled across our Service.

For more information about how Google and PostHog handle data, please review Google's Privacy Policy and PostHog's Trust Center.

10. International Data Transfers

Your data may be transferred and processed in countries other than your own. We ensure adequate protection through standard contractual clauses, adequacy decisions, and secure service providers complying with applicable data protection laws.

Where available, we choose regional hosting options that align with our privacy and security requirements, such as PostHog's EU cloud region for product analytics. However, some service providers may still process limited data outside your country depending on the feature used and the provider's infrastructure.

11. Children's Privacy

Our Service is not intended for children under 13 (or applicable age of digital consent in your jurisdiction). We do not knowingly collect information from children. If we become aware of such collection, we will delete it promptly. Parents should supervise children's online activities.

12. Changes to This Privacy Policy

We may update this Policy from time to time. Material changes will be communicated via email or prominent notice with 30 day notice period. Continued use after changes constitutes acceptance. Review this Policy periodically at https://seerly.app/privacy.

13. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact us:

K4 Minds Technologies LLP
Website: https://seerly.app
Contact Form: Contact Us

We respond to all requests within 30 days. For GDPR inquiries, contact our Data Protection Officer through the above methods. EEA and UK users can lodge complaints with local data protection authorities.