For Product Marketing

Maximize Product Discovery in AI

See how ChatGPT, Google AI Overview, and Perplexity recommend your product versus competitors. Track your AI search visibility, understand feature mentions, and use content optimisation to improve product discovery.

Product Discovery Dashboard
Feature
Your Product
Competitor A
Competitor B
AI Mentions
92%
64%
-38%
Feature Visibility
87%
-45%
61%
Recommendation Rate
78%
71%
52%
Citation Quality
85%
-39%
-44%
85.5%
Visibility Score
2.4x
Mention Rate
72%
Win Rate

The AI discovery gaps product marketers face

AI search is transforming how buyers discover and evaluate products. Here are the challenges product marketers face every day.

Product Discovery in AI Responses

When users ask AI engines for product recommendations, is your product being mentioned? Understanding your product's visibility in AI-powered discovery is essential as more buyers start their research with AI assistants.

Feature Visibility and Awareness

AI engines don't just mention products; they describe specific features and capabilities. If your key differentiators aren't being highlighted in AI responses, your competitive advantage is invisible to a growing segment of buyers.

Competitive Differentiation Clarity

How AI engines compare your product to alternatives directly influences buying decisions. If AI consistently positions competitors more favorably or misrepresents your advantages, it impacts pipeline and revenue.

Technical Documentation Optimization

AI engines heavily weight technical documentation and help content when forming product opinions. Poorly structured or outdated docs can undermine your product's AI visibility regardless of actual product quality.

How Seerly Helps Product Marketing

A purpose-built platform to track, analyse, and optimise your product's discovery across every AI search engine.

Mention Tracking

Product Mention Tracking

Monitor how often and in what context AI engines mention your product. Track mention frequency across different query types, see which user intents trigger your product's inclusion, and identify opportunities to expand your AI presence.

  • Mention frequency per AI engine
  • User intent trigger analysis
  • AI presence expansion opportunities
Product Mentions Dashboard
ChatGPT
542 mentions+28%
Perplexity
387 mentions+19%
Google AI
298 mentions+14%
Feature Visibility Matrix
Feature
ChatGPT
Perplexity
Google AI
Core Platform
92%
87%
78%
Integrations
76%
81%
65%
Analytics
88%
69%
82%
API Access
71%
74%
58%
Security
85%
79%
83%
Feature Analysis

Feature-Specific Analysis

Track visibility of individual features and capabilities across AI engines. See which features AI recommends most, identify features that are underrepresented, and prioritize documentation and content improvements.

  • Per-feature visibility scoring
  • Underrepresented feature detection
  • Content improvement prioritization
Competitive Intelligence

Competitive Comparison

Analyze how AI engines compare your product to alternatives in real-time. See side-by-side positioning, understand which queries favor competitors, and develop targeted strategies to win more AI recommendations.

  • Side-by-side product positioning
  • Query-level competitor analysis
  • AI recommendation win strategies
Head-to-Head Comparison
Your Product
vs
Top Competitor
82%AI Mentions64%
91%Feature Coverage73%
76%Recommendation Rate68%
88%Sentiment Score71%
79%Citation Quality55%

Your Product Discovery Workflow

A proven cadence that keeps your product ahead in AI search recommendations.

1
Weekly

Track product vs competitor mentions

Monitor how AI engines mention your product relative to competitors across all query types.

2
Bi-weekly

Optimize product pages for AI understanding

Update product documentation, feature pages, and help content based on AI visibility data.

3
Monthly

Generate comparison content and documentation

Create targeted content that addresses gaps in how AI engines understand and compare your product.

4
Ongoing

Monitor feature-specific visibility trends

Track how individual feature visibility changes over time and correlate with content updates.

Results Product Marketers Achieve

Measurable impact on your product's AI search discovery from day one.

0+
AI Engines Tracked
comprehensive cross-platform monitoring
0%
Feature-Level Insights
granular visibility per capability
0%
Competitive Coverage
typical key competitor landscape coverage
0x
Product Mention Rate
potential through optimized documentation

Frequently Asked Questions

Common questions about AI search visibility and organic growth workflows for your team.

AI assistants build a recommendation by summarizing the public sources they can reach about a category, so the products that appear are the ones described clearly in the pages those engines cite.

For product marketing that reframes the problem. The question is not how you rank, but whether an engine can state what your product does without hedging.

  • Seerly tracks the recommendation prompts buyers actually ask in your category
  • Every appearance is recorded with rank, framing, and cited sources
  • Answers are scored per engine, since each reads a different source mix
  • Prompt coverage: 25 per month on Basic, up to 100 on Pro

The gap that shows up most often is a capability you market heavily that no cited source states plainly.

How recommendation tracking works

Yes. Seerly tracks feature-level and capability-level prompts separately from brand prompts, so you can see which parts of the product AI answers mention and which never come up.

This is usually where a positioning problem becomes concrete. The differentiator that leads every deck turns out to be absent from every answer an engine gives about the category.

  • Prompts written around specific capabilities, use cases, and buyer intents
  • Mention frequency per feature, broken out by engine rather than blended
  • Features competitors are credited with on the same questions
  • Movement per feature between scheduled runs, so a change is traceable

Underrepresented features are typically a content problem before they are a product problem, because no cited source states the capability plainly enough to be summarized.

How capability coverage is tracked

Seerly shows the prompts where a competitor is recommended and your product is absent, together with the exact sources the engine cited to reach that recommendation.

Displacement usually traces back to a specific comparison page, review, or reference entry doing the persuading, not to the engine holding an opinion.

  • Share of voice across your tracked prompt set, reported per engine
  • Question-level detail on exactly where the competitor wins
  • The citation sources behind each competitor recommendation
  • How the competitor is framed on the aspects buyers ask about
  • Movement between runs, so a newly surfacing rival is visible early

The practical response is generally publishing a clearer, better-sourced answer to the same question rather than arguing with the engine about its conclusion.

How competitive displacement is tracked

Yes. Seerly lets you edit the tracked prompt set, so launch questions, new category terms, and the objections your sales team hears can be added and measured from the launch date onward.

Adding the prompts before launch is what makes the comparison meaningful, because the pre-launch baseline is captured rather than reconstructed later.

  • Prompts are editable, so launch questions can be added and retired
  • Up to 100 tracked prompts per month on Pro, 25 on Basic
  • Runs twice a week on Basic, more frequently on Pro
  • Rolling comparisons across 7 days, 30 days, and 3 months

Engines pick up new material at their own pace, so read the movement as measured rather than expected.

How prompt sets are built

Documentation is one of the public sources AI engines can read, so how plainly your pages state what the product does affects how accurately an assistant can describe it.

Seerly audits your public site so you can see which pages are legible to a machine reader before trying to explain a weak answer.

  • Site audit covering 800 pages on Basic, or all pages on Pro
  • Page-level issues affecting how content is parsed
  • Which of your own pages already earn citations, and on which prompts
  • Public pages only, with no CMS or code access required

The pages that get cited are usually the ones that answer a question directly, not the ones that read best as marketing copy.

What the site audit checks

Yes. Category and comparison questions are the core of what Seerly tracks, because those are the prompts where an assistant names a shortlist and your product either appears on it or does not.

Prompt sets are tuned toward recommendation, comparison, and experience phrasing rather than neutral definitional queries, because that phrasing is what makes an engine commit to naming products.

  • Recommendation prompts, comparison prompts, and objection prompts
  • Every brand named in the answer recorded alongside yours
  • Rank within the shortlist, not just presence on it
  • Editable prompts, so you can add the comparisons sales actually hears
  • 25 tracked prompts per month on Basic, up to 100 on Pro

The same prompt set feeds visibility and sentiment, so presence and framing are always measured on identical questions.

How prompt sets are built

Seerly keeps every scored run, so a messaging or documentation change can be checked against the same prompts and engines that exposed the problem, with the earlier runs still on record.

A fixed prompt set is what makes this credible. The comparison is not a fresh sample taken after the fact, and the questions do not quietly change between the two readings.

  • Baseline captured on the first run, then movement across rolling windows
  • Rolling comparisons across 7 days, 30 days, and 3 months
  • Feature-level and category-level trends reported separately
  • Per-engine movement, since one usually shifts before the others
  • The verbatim response behind any point on the trend

Seerly reports the measured before-and-after. It does not forecast where positioning will land, and engines pick up new material at their own pace.

How trend reporting works

Seerly checks product recommendations on ChatGPT, Perplexity, and Google AI Overview, plus your Google search footprint. How many of those three you see depends on your plan.

Engines are reported separately because a shortlist can include your product in one engine and omit it entirely in another, and a blended average would hide exactly that.

  • Basic: one engine of your choice, either Google AI Overview or ChatGPT
  • Pro: all three, ChatGPT, Perplexity, and Google AI Overview
  • Enterprise: additional engines on request, under a custom scope
  • Your Google search footprint tracked alongside the AI results

Product marketers working a contested category usually want all three, since displacement rarely happens everywhere at once and the first engine to drop you is the early warning.

Compare engine coverage by plan

Ready to maximize product discovery?

Join product marketing teams already using Seerly to dominate AI-powered product recommendations and outperform competitors.