For brand managers Hear how AI describes your brand. Then shape it.

Seerly for brand managers shows how AI engines describe a brand to the people who ask about its category. Brand managers use it in five steps: read whether tracked answers are positive, neutral or negative, by aspect, with the full wording behind each score; trace an inaccurate or unfavourable description to the sources the engine cited; compare the brand with tracked competitors on the same prompts; publish a clear page that corrects the record, written with brand context and approved by a person; and report to leadership with a brand report PDF that can be generated on a schedule.

AI engines now describe your brand to buyers in their own words. Seerly shows you that wording, the sources it was built from, and where a clear page of your own would change what gets said.

  • No tracking code
  • No credit card
  • The wording behind every score
One descriptionRunning shoe brand
What AI says

The wording a buyer is given

“Comfortable, but the soles are said to wear quickly.”

AspectDurability
ToneNegative
Where it comes from

The sources behind that wording

  • An old review roundupCited
  • A forum thread on sole wearCited
  • Your durability testing pageNot cited
Then shape it

Same prompt, after your page is live

Durability, beforeNegative
Durability, nowNeutral
Now citedYour durability testing page

How it works

From what is said to what should be. Five steps, one clear picture.

How a brand manager handles a description they did not write: listen, trace it, compare, correct it, report.

Read the description buyers are given

When someone asks an AI engine about your category, it writes a description of your brand, and that description is the reputation you are managing. Sentiment shows whether those answers are positive, neutral or negative, broken down by aspect, with the exact wording behind every score. You learn which part of the brand story is slipping before someone forwards you a screenshot.

  • Overall sentiment across your tracked prompts
  • Sentiment by aspect, with strengths and risks
  • The full answer behind each score
Go deeperSentiment
Prompt detail · Comfort for Daily Runs

Tracked prompt

Which running shoes are most comfortable for daily training and long-distance runs?

Overall Sentiment

Positive

Sentiment Score

0.87

Trend

+4pp

AspectMentionsSentiment
Coach Support Quality28Positive
Program Results24Positive
Pricing Transparency4Negative
Pricing transparency flagged as a sentiment risk across engines.

Where to start

Five areas, in the order a brand manager opens them.

Start with whether you are named and how you are described. The rest are for when a description needs to change.

Sentiment

Open this first. It is the tone and the wording of what AI engines say about the brand.

See Sentiment

Visibility

Whether you are named at all comes before how you are described. Check it for each engine.

See Visibility

Citations

When a description is wrong, this is where you find the pages it was taken from.

See Citations

Competitor Intelligence

For a positioning review: the topics a rival leads in the answers you both appear in.

See Competitor Intelligence

Content

Where you write the page that corrects the record, and get it signed off.

See Content

Questions

Questions brand managers ask.

Seerly scores how AI assistants describe your brand on a fixed prompt set, splitting every tracked answer into positive, neutral, negative, and mixed, and keeping the response text behind each score.

The point of difference from visibility tracking is tone. A brand can be mentioned constantly and still be framed in terms you would never choose.

  • Sentiment split per prompt, per engine, per run
  • Aspects pulled from the answers themselves, such as quality, service, or pricing
  • Mention volume per aspect, so one complaint is not read as a trend
  • Scheduled runs every 4 days on Basic, and more frequently on Pro

Aspect-level detail is usually where an overall score becomes something a brand team can act on.

How sentiment analysis works

Seerly shows the exact sources an engine cited when it produced the inaccurate answer, which turns a vague reputation problem into a specific list of pages carrying the wrong claim.

AI assistants do not invent a brand description from nothing. They summarize what they can find, so a wrong answer usually points at a stale or misleading source.

  • The verbatim response, the engine that returned it, and the run date
  • Every URL cited alongside that answer
  • Whether the source is a page you own, a marketplace, a review site, or a reference site
  • The same prompt on earlier runs, to see when the framing changed

Owned sources can be corrected directly. For third-party sources the practical route is publishing a clearer, better-cited alternative.

See which sources AI engines quote

AI engines assemble a brand description from public sources they can reach and parse, then write a summary. The sources they lean on decide the framing far more than any single page you control.

This is why two engines can describe the same brand differently. They are not reading the same set of pages.

  • Seerly records the cited URLs behind every tracked answer
  • Sources are grouped by type: owned pages, marketplaces, reviews, references
  • Each engine is reported separately, never blended into one narrative
  • Changes between runs show when a new source starts influencing the answer

Reading the source mix first tends to be more useful than reacting to the wording of any one response.

How brand tracking works

Yes. Seerly scores sentiment independently on ChatGPT, Perplexity, and Google AI Overview, and never averages them together, so a weak result in one engine stays visible.

Separate scoring matters because engines draw on different sources, and a souring narrative often appears in one place well before the others.

  • Basic: one engine of your choice, either Google AI Overview or ChatGPT
  • Pro: all three, ChatGPT, Perplexity, and Google AI Overview
  • Enterprise: additional engines on request, under a custom scope
  • Per-engine sentiment movement across 7 day, 30 day, and 3 month windows

Brand teams generally prioritize the engine where the framing is weakest rather than working on an average that flatters the problem, since that is where the correction has the most room to matter.

Compare engine coverage by plan

Social listening reports what people said about your brand. AI brand monitoring reports what an AI assistant tells a prospective buyer when they ask about your category, which is a synthesized answer rather than a mention.

The difference is reach per source. A single outdated page can shape the description an assistant repeats to everyone who asks.

  • Measured on tracked buyer questions, not on a stream of public posts
  • Every score opens into the full response the engine returned
  • Cited sources are recorded, so the cause of a shift is traceable
  • Runs are scheduled, so history is comparable rather than sampled

Most brand teams run both. They answer different questions about the same reputation.

How sentiment analysis works

Yes. Seerly records the competitor brands that appear in the same AI answers as yours, along with how each is framed, so the comparison is drawn from identical prompts and runs.

That matters for positioning work, because the interesting finding is rarely a score. It is the attribute an assistant attaches to a competitor and not to you.

  • Share of voice across your tracked prompt set, per engine
  • Aspect-level framing for each brand in the comparison
  • Prompts where a competitor is recommended and you are absent
  • The citation sources behind each competitor mention

The competitor set is yours to define, so benchmarking stays against the brands you actually lose deals to.

How competitor benchmarking works

Yes. Every sentiment score in Seerly opens into the full response that produced it, with the engine, the run date, the aspect it was counted under, and the URLs cited alongside it.

For negative results the label is rarely the useful part. The sentence is, because that is what a buyer would have read.

  • Full response text per run, attributed to the engine that returned it
  • The aspect the score was attached to, such as pricing or service
  • Every cited URL from that answer
  • The same prompt on earlier runs, for direct comparison

Only publicly available AI responses and public web pages are analyzed to build this view, and the stored results stay private to your account.

Run a free analysis

None. Seerly analyzes your public website pages and public AI engine responses, so there is no code to install, no pixel, no DNS change, and no SDK.

For a brand team this usually removes the longest step in adoption, because there is no integration review to schedule before the first run.

  • No access to analytics, CMS, ad accounts, or customer data
  • No customer records or logged-in data is collected
  • Analysis results are private to your account
  • An optional WordPress connection on Pro, only if you choose to publish drafts

Seerly is operated by K4 Minds Technologies LLP, and the details of what is stored and for how long are set out in the privacy policy rather than summarized here.

Read the privacy policy

Read what AI says about your brand today.

Enter your domain. The first analysis shows how AI engines describe the brand, with the wording and the sources behind it.

  • No tracking code
  • No credit card
  • The wording behind every score