Content suggestions

Overview#

Suggestions are content ideas raised by the Content Scout agent from your own data: a topic you are absent from, a question competitors are cited for, a source you could be present on.

The difference from starting a draft yourself is provenance: a suggestion arrives with the reason it exists attached.

Suggested content

Comparison guide for agency project management tools

Closes a gap

Absent on AI search

Channel

Blog

Tracked

Not yet tracked

Interpreting results#

Read the reason before the idea. Every suggestion should name the gap it came from, and if that reason does not hold up under a moment's scrutiny then the suggestion is not worth acting on however appealing the idea sounds on its own.

Treat these as proposals rather than a queue. There is no expectation that you will clear them, and rejecting most of what appears is a perfectly reasonable outcome that says nothing bad about either you or the agent. While the Scout is running, a suggestion you leave alone retires on its own after 30 days, so the list stays current rather than growing without end. Each card that can still retire shows how long it has left. Anything you have tracked, edited or started a draft from stays until you finish with it, and changing a suggestion's format gives it another 30 days.

View opens a suggestion for review. You can change the title, the brief, the rationale, the Focus keyword and the Secondary keywords. Save keeps your changes without starting a draft, and Generate saves them and takes you to content creation with the suggestion loaded (see Creating content). A suggestion you have edited is marked Edited and no longer retires on its own. To move a suggestion to another channel or content type, use Change format, which rewrites the copy for the new format.

Retired suggestions are not deleted. They move to the Expired tab, where Restore puts one back in the active list with a fresh 30 days. One that was retired as a duplicate of a newer suggestion says so.

Your decisions do feed back. Accepting, rejecting and dismissing with a reason attached shapes what gets suggested next, and the reason is worth the few seconds it costs. "We don't sell into that market" teaches the Scout something that a silent rejection cannot, and the difference compounds over a few months.

Best practices#

• Suggestions you recognise as your actual problems. If they consistently miss, the cause is almost always upstream, in topics that do not describe your business properly.
• A high rejection rate is fine. Precision matters considerably more than volume here.
• Improvement over time as your feedback accumulates.

Next steps#

1. Read the reason before the idea, every time.
2. Reject with a reason rather than ignoring, because silence teaches nothing.
3. Accept a small number and actually publish them. Accepted-but-unpublished suggestions change nothing whatsoever.
4. If suggestions feel consistently off, fix your topics first. Suggestions inherit whatever the topic set claims your business is, so a drifted topic set produces confidently irrelevant ideas.

Writing rejections that teach#

The rejection reason is a steering input, so its quality decides how fast the suggestions improve. A useful reason states the rule, not the verdict: "we don't sell to consumers" or "we never write comparison posts about partners" rules out a whole class of future ideas, while "not this one" and "meh" rule out nothing. One sentence naming the boundary you applied is enough, and after a few weeks of them the list starts arriving pre-filtered by your own stated rules.

Triage works best inside the weekly pass rather than as its own chore: after reading Weekly drivers, spend five minutes here. Suggestions age against the gaps they came from, so a weekly decision keeps the reasons honest while the gap is still the gap.

What Content Scout works from#

Content Scout works from what Trend Finder and Visibility Analyst have already found, together with your keyword universe, your topic and keyword gaps, and the content you already have.

It also runs one live web search on each run, for the visibility gap it is about to write for and for the day's trends. It reads what the existing answers say, uses what they leave open as the angle, and puts facts into the brief only from neutral sources such as research, standards bodies and official documentation, each with its source. If the search is unavailable, the run carries on without it.

Two practical consequences are worth knowing. Most ideas start from a measured visibility gap or a current trend rather than from a keyword list, and the focus keyword is then chosen to match what the piece actually answers, staying within what your brand does and sells. Ideas are also checked against your existing content by meaning rather than by title, so the same piece should not come back proposed twice in slightly different words.

Suggestions follow the channels you use. Once you have created content from a few suggestions, most new ideas arrive for the channels you act on, with a couple of slots kept for trying others.

The Scout also keeps track of what it has already proposed. It will not suggest a second idea for the same focus keyword within 30 days, or return to the same visibility gap within six weeks, because published content takes time to show up in AI answers. On a day when nothing new clears that bar, no new suggestion appears; a quiet day means nothing new was worth raising.

If suggestions have dried up entirely, check whether the agent is still running, under Agents. See Agents.

What to keep in mind#

Suggestions come from your tracked topics and engines. An opportunity sitting outside that set will never be suggested, because nothing out there is being measured in the first place.

A suggestion is a prompt to decide rather than an instruction to follow. The commercial judgement stays yours: Seerly can see that you are absent from a topic, and has no way of knowing whether that topic is worth your time.