Brand Hub

It sits near the top of the sidebar rather than inside Content.

Overview#

Brand Hub is where your brand gets defined once, so that everything Seerly generates afterwards applies it consistently.

The thing worth understanding before you open it is that Seerly fills it in first by reading your site, and then asks you to confirm what it found. You are not writing any of this from a blank page. You are correcting a draft that reflects how your site actually presents you today, which is a different and considerably more interesting exercise.

Confirming what Seerly read#

Needs your confirmation marks anything derived that nobody has reviewed yet, and working through those first is the fastest way to make the rest of the screen trustworthy.

Brand names is the list of names Seerly believes refer to you, and it is worth getting right before anything else on this page, because it decides what counts as a mention everywhere in the product. A missing trading name, product name or common abbreviation means that answers genuinely mentioning you are not counted as mentions at all, and the resulting gap looks exactly like poor visibility.

This is a review queue rather than a form. Seerly proposes names it has found and tells you where each one came from, either From an AI answer or as the Title of a cited page, and you decide. The question the screen puts to you is is this name my brand, or just a phrase?, which matters because category words get picked up alongside real names. Not us stops a name being counted, Actually us puts it back, and Add another name you go by covers anything the extraction missed entirely.

Brand names

is this name my brand, or just a phrase?

Name	Found	Decision
Northgate	From an AI answer	Actually us
Northgate Studio	Title of a cited page	Actually us
northgate flow	From an AI answer	Not yet reviewed
a north gate	From an AI answer	Not us

Style we read is the voice Seerly extracted from your pages, with Use generated to accept it. Rejecting something is more useful than quietly editing it into shape, because a rejection tells Seerly what you are not, and that carries information a replacement does not.

Design language and Reference images cover visual identity, managed with Replace, Delete and Removed, with Reference image to attach one and None yet as the empty state. While Seerly is still working through your site you will see Reading....

Reading the draft as a finding#

The generated version is worth reading on its own merits, separately from the job of correcting it.

What it amounts to is an approximation of what an outside reader concludes about you from your site, and an AI engine is exactly that kind of reader. If the draft describes your business oddly, the most likely explanation is that your site is communicating something you did not intend rather than that the extraction went wrong. That is a finding about your positioning, and it is frequently the most valuable thing on the screen.

Best practices#

• Brand names complete, including trading names, product names and the abbreviations your customers actually use in conversation.
• Voice described specifically. "Direct, technical, no superlatives" produces better output than "innovative and customer-obsessed", because the first is a constraint something can be checked against and the second is an aspiration.
• Positioning that distinguishes you. If it would sit comfortably on three competitors' websites, it is not positioning.
• Nothing left sitting in Needs your confirmation.
• Kept current. Brand Hub is not a setup task you finish; it drifts out of date as your product changes.

Next steps#

1. Check your brand names first, since everything that counts as a mention depends on that list.
2. Read the generated version before you edit it. What it gets wrong tells you what your site communicates poorly, and that is worth more than the correction itself.
3. Use Not us rather than rewriting when something is simply wrong, because the rejection carries more information than a replacement.
4. Confirm everything flagged, so nothing sits unreviewed and quietly wrong.
5. Revisit after a positioning change, otherwise new content keeps faithfully reproducing the old strategy.
6. Update focus areas here as the business shifts, since these are the same ones you set during setup.

Limitations#

Brand Hub shapes the content Seerly generates. It does not change how AI engines currently describe you, which comes from sources that are already published and out of your hands. Sentiment shows you what those sources say and Citations shows you where they are.

It also applies to new drafts only. It does not retroactively change content already created.