Brand Hub

It sits near the top of the sidebar rather than inside Content.

Overview#

Brand Hub is where your brand gets defined once, so that everything Seerly generates afterwards applies it consistently.

The thing worth understanding before you open it is that Seerly fills it in first by reading your site, and then asks you to confirm what it found. You are not writing any of this from a blank page. You are correcting a draft that reflects how your site actually presents you today, which is a different and considerably more interesting exercise.

Confirming what Seerly read#

Needs your confirmation marks anything derived that nobody has reviewed yet, and working through those first is the fastest way to make the rest of the screen trustworthy.

Brand names is the list of names Seerly believes refer to you, and it is worth getting right before anything else on this page, because it decides what counts as a mention everywhere in the product. A missing trading name, product name or common abbreviation means that answers genuinely mentioning you are not counted as mentions at all, and the resulting gap looks exactly like poor visibility.

This is a review queue rather than a form. Seerly proposes names it has found and tells you where each one came from, either From an AI answer or as the Title of a cited page, and you decide. The question the screen puts to you is is this name my brand, or just a phrase?, which matters because category words get picked up alongside real names. Not us stops a name being counted, Actually us puts it back, and Add another name you go by covers anything the extraction missed entirely.

Brand names

is this name my brand, or just a phrase?

Name	Found	Decision
Northgate	From an AI answer	Actually us
Northgate Studio	Title of a cited page	Actually us
northgate flow	From an AI answer	Not yet reviewed
a north gate	From an AI answer	Not us

Style we read is the voice Seerly extracted from your pages, with Use generated to accept it. Rejecting something is more useful than quietly editing it into shape, because a rejection tells Seerly what you are not, and that carries information a replacement does not.

Design language and Reference images cover visual identity, managed with Replace, Delete and Removed, with Reference image to attach one and None yet as the empty state. While Seerly is still working through your site you will see Reading....

The design language is drafted from whatever visual evidence you have given, and the badge above it names the source, so you can tell at a glance what it was built from: Generated from your references, Generated from your brand guidelines, Generated from your guidelines and references, or Written by you once you have edited it yourself.

Brand Colors holds your primary and accent, and those two reach generated images, the Brand theme in your LinkedIn carousels, and branded exports. Colours read out of a guidelines document arrive here as suggestions rather than being written for you, which is covered below.

Your websites#

A project is set up on one domain. Some brands run more than one site, for example a .com beside a .ae. On the Brand names tab, the Your websites card sits beside Your brand names, and it is where you list the other sites that belong to your brand.

Your websites

Main site

the domain your project was set up on, always first

Is this yours?

sites Seerly thinks may belong to you

Add a website, like example.com

where you type a site of your own

Not yours

sites you removed or answered No to

Your project's domain is the first row, marked Main site. It cannot be removed. To add another site, type its address and press Add. Remove takes a site off the list again. You can list up to 20 sites, and a read-only member sees the list without being able to change it.

What adding a site does#

Everything on a site you add counts as your own, in two ways.

Its pages count as your own pages wherever Seerly separates your pages from everyone else's:

• on Sentiment, the Brand-owned tab of Aspects and the sentiment share
• on Citations, Who's Citing You, Source Balance and the Your site tag
• the Source Visibility screen, and Head to head on Competitors
• every brand report written from then on

AI mentions of that site also count as mentions of your brand, so the site stops being listed as a competitor. If you were tracking it as a competitor, it leaves your tracked list.

A site is never treated as yours because it shares your name. Another company can hold your name on a different ending, so nothing changes until you add the site yourself.

Past runs#

Adding a site updates your past runs as well as future ones. While that is happening, the site's row reads Updating past runs…, usually for a short while. If it does not finish, the row reads Couldn't update past runs, with Retry to start it again. If it is still going after ten minutes the row reads Still updating past runs. Refresh the page to check.

Some things do not change:

• Reports that were already written stay as they are. Only new reports count the site as yours.
• Older sentiment answers about the added site each count as a single positive, neutral, negative or mixed result. Answers from runs after you add the site are broken down by aspect, as the rest of your sentiment is.
• Reach, mention rate, rank and share of voice change only because the site's mentions now count as yours. Nothing else about those figures is recalculated.

Sites Seerly suggests#

Is this yours? lists sites that look related to your brand: a site with your brand's name on another ending that has been appearing in AI answers. Each one says why it is there, for example Listed as a separate company, mentioned 42 times or Cited 9 times in AI answers about you.

Yes, it's ours adds the site. No dismisses it, and it is not suggested again.

Removing a site#

Remove takes the site off your list and puts your past runs back as they were. Two things are not put back:

• Runs that were analysed while the site was on your list stay counted for your brand.
• A competitor you were tracking is not tracked again automatically. Add it back on Competitors if you still want it measured.

If you changed how a removed site is classified on Competitors while it was on your list, your choice is kept.

Sites you removed, and suggestions you answered No to, are kept under Not yours. Each has a button to add it if it belongs to you after all. If putting past runs back did not finish for a removed site, the card says so there, with Retry.

Sites you should not add#

Seerly accepts almost any website address. It refuses text that is not a website address, and your main site, which is already on the list. It also cannot yet count a few addresses as a separate site, mostly ones whose first word is a generic one such as "shop", "news" or "mail". For those the card says so and adds nothing.

Because everything on an added site counts as yours, do not add a site you share with other people. Adding a social network, a marketplace or a review site would count all of it as your own pages, and what people say about you there would disappear from the Third-party view on Sentiment.

If you type the address of one page or profile, Seerly adds the whole site that address belongs to, and the card says which one, for example This adds all of instagram.com. If that is not what you meant, remove it. When the site you add is one you track as a competitor, the card says You track this site as a competitor.

Brand names are not websites#

A domain typed under Your brand names is only a name used to spot mentions. It does not make that site yours. When you type a domain there, the card says so: That looks like a website. To count it as your own site, add it under Your websites.

Adding your brand guidelines#

If you have a brand book as a PDF, Add your brand guidelines and Upload PDF hand it over and Seerly reads it instead of asking you to retype what is already in it. One document per brand, PDF only, up to 40MB. Uploading a second one replaces the first.

Reading takes a minute or two, during which the card shows Reading your guidelines. You can leave the page and come back, because the work happens on our side rather than in your browser. It finishes as Read, or as Nothing we could use when the document states none of the things this screen covers, which is a normal outcome for a pure design system of colour tokens and UI components rather than a brand book.

What we read from this document then lists what came out of it: the Colour palette as swatches, the Imagery direction and any Imagery rule it states, and the mission, audience, differentiators and focus areas it names. The card also tells you which of those the document did not state, so a short list reads as a complete pass rather than a failure.

What the document changes, and what it does not#

Uploading is additive. Your document is read alongside your site rather than in place of it, and Seerly re-checks your audience, differentiators, mission and focus areas against both. The card says so before you upload and again while it is reading.

Two things are never written for you. Colours always ask, because a page of labelled swatches can be paired the wrong way round while every check still passes, and the rendered swatch is the only reliable way to catch it. Focus areas are only ever added to, never reordered or replaced, since they are your stated priorities and they decide what you get found for.

Delete your brand guidelines? removes the document and anything still waiting on it, with Keep it to back out. If your design language was built from the document, deleting it redrafts that from whatever visual evidence remains.

Deciding on colours from your document#

Colours the document states appear in Brand Colors rather than on the guidelines card, alongside the swatches they would join or replace, because colour is a decision you make by looking. From your brand guidelines heads them and Nothing is saved until you accept it. sets the terms.

Each suggestion says what accepting it would actually do. A stated primary or accent replaces the one you hold, which the card spells out with the colour it would displace. Anything else is Would be added alongside your primary and accent, joining a supporting set that tops out at six. Each colour appears once and goes to one place: where your document names a colour as your primary or accent, it is offered for that slot only, never also as a supporting colour. Where the document restricts a colour, for instance to print, the card quotes that restriction next to the swatch and leaves the judgement to you.

Add your brand guidelines

1. 1

   Upload PDF

   One document per brand, PDF only, up to 40MB

2. 2

   Reading your guidelines

   A minute or two, and it continues if you leave the page

3. 3

   What we read from this document

   The palette, imagery direction and everything else it states

4. 4

   From your brand guidelines

   Colour suggestions waiting in Brand Colors

Accepted ones gather under Supporting colours from your brand guidelines, beneath your two main swatches, and you can drop any of them from there. They are available to generated images where a chart or a diagram needs to tell one group from another, and they never stand in for your primary.

The guidelines card keeps the full palette it read even after you have handled every suggestion, so it stays a record of what your document says rather than a queue that empties.

Reading the draft as a finding#

The generated version is worth reading on its own merits, separately from the job of correcting it.

What it amounts to is an approximation of what an outside reader concludes about you from your site, and an AI engine is exactly that kind of reader. If the draft describes your business oddly, the most likely explanation is that your site is communicating something you did not intend rather than that the extraction went wrong. That is a finding about your positioning, and it is frequently the most valuable thing on the screen.

Best practices#

• Brand names complete, including trading names, product names and the abbreviations your customers actually use in conversation.
• Voice described specifically. "Direct, technical, no superlatives" produces better output than "innovative and customer-obsessed", because the first is a constraint something can be checked against and the second is an aspiration.
• Positioning that distinguishes you. If it would sit comfortably on three competitors' websites, it is not positioning.
• Nothing left sitting in Needs your confirmation, including colour suggestions waiting in Brand Colors.
• Your brand book uploaded if you have one. It is the only source on this page written by you deliberately, rather than inferred from how your site happens to read.
• Kept current. Brand Hub is not a setup task you finish; it drifts out of date as your product changes.

Next steps#

1. Check your brand names first, since everything that counts as a mention depends on that list.

2. Read the generated version before you edit it. What it gets wrong tells you what your site communicates poorly, and that is worth more than the correction itself.

3. Use Not us rather than rewriting when something is simply wrong, because the rejection carries more information than a replacement.

4. Confirm everything flagged, so nothing sits unreviewed and quietly wrong.

5. Revisit after a positioning change, otherwise new content keeps faithfully reproducing the old strategy.

6. Upload your brand guidelines if you have them, then work through the colour suggestions in Brand Colors. It is faster than typing what the document already says, and the parts Seerly cannot confirm stay visible rather than being quietly assumed.

7. Update focus areas here as the business shifts. Business focus areas starts from the list you gave during setup, but this screen takes up to 20 of them rather than the five the setup form asks for, which is what makes it the right place for a business with several distinct product lines to name them all.

   After you change them the card reads Priorities updated, your next scan will re-rank recommendations towards them. That is what happens: the next Brand Monitoring run reads the change and weights what it proposes accordingly. It shifts what gets added. It never drops coverage you already have, and the order you list them in is the order of priority.

What to keep in mind#

Brand Hub shapes the content Seerly generates. It does not change how AI engines currently describe you, which comes from sources that are already published and out of your hands. Sentiment shows you what those sources say and Citations shows you where they are.

It also applies to new drafts only. It does not retroactively change content already created. That includes anything read from your brand guidelines: uploading a document changes what gets generated next, not what already exists.