Competitor Intelligence

Track competitor momentum. Find ranking gaps. Outperform in AI answers.

Compare share of voice, citation capture, and topic-level competitor movement so your team can prioritize the highest-impact actions.

Benchmark your brand against direct and indirect competitors, identify where they are winning, and turn competitive insight into focused execution.

seerly.app · Competitors
Tracked set

Your Tracked Competitors

View all
#3

nike.com (You)

nike.com

Brand2.1%
#4

runnerworld.com

runnerworld.com

Direct1.9%
#6

fleetfeet.com

fleetfeet.com

Direct1.6%
#8

outsideonline.com

outsideonline.com

Indirect1.3%
#10

verywellfit.com

verywellfit.com

Indirect1.0%

Citation Count Comparison

External vs self citations across tracked competitors

nike.com

13

runnerworld.com

12

fleetfeet.com

9

outsideonline.com

8

verywellfit.com

7
ExternalSelf

Share of Voice Trends

Compare movement across tracked brands over time

3%2.25%1.5%0.75%0%
Feb 17Feb 21Feb 25Mar 1Mar 5Mar 9Mar 13Mar 17Mar 21Mar 23
nike.com (You)runnerworld.comfleetfeet.comoutsideonline.comverywellfit.comstrava.com
Monitoring on:
ChatGPT logoChatGPT
Perplexity logoPerplexity
Google AI Overview logoGoogle AI Overview
Gemini logoGemini
Claude logoClaude

Visibility Gap

Find topic-level gaps where competitors consistently outrank your brand

Inspect competitive coverage by topic and prompt set to identify where competitor presence is concentrated and where your brand needs stronger representation.

Prompt-by-prompt gap clarity

Compare topic coverage by competitor so high-impact gaps surface faster.

Coverage depth by competitor

Rank competitors by wins across each tracked topic cluster.

Actionable close-the-gap cues

Identify where to create targeted pages and improve prompt coverage first.

Visibility Gap by Topic

Daily Trainer Shoes

5 prompts
runnerworld.com
5/5
fleetfeet.com
4/5
nike.com
3/5
outsideonline.com
2/5
verywellfit.com
1/5

Close 2 prompt gap with runnerworld.com

Marathon Base Mileage

5 prompts
runnerworld.com
5/5
fleetfeet.com
3/5
outsideonline.com
3/5
nike.com
2/5
verywellfit.com
1/5

Runnerworld appears in 3 additional prompts

Recovery Run Footwear

5 prompts
nike.com
4/5
fleetfeet.com
4/5
runnerworld.com
3/5
outsideonline.com
2/5
verywellfit.com
1/5

Coverage is balanced, but rank is lower in long-tail prompts

Overpronation Support

5 prompts
fleetfeet.com
5/5
outsideonline.com
4/5
runnerworld.com
3/5
nike.com
2/5
verywellfit.com
1/5

Opportunity to add comparison content for support models

All Competitors392 ranked by SOV
Search competitors...
BrandDirectIndirect
RankBrandTypeSOV
#1

runnerworld.com

runnerworld.com

Indirect3.4%
#2

fleetfeet.com

fleetfeet.com

Direct2.8%
#3

nike.com (You)

nike.com

Brand2.1%
#4

outsideonline.com

outsideonline.com

Indirect1.9%
#5

verywellfit.com

verywellfit.com

Direct1.7%
#6

strava.com

strava.com

Indirect1.4%
#7

rei.com

rei.com

Direct1.3%
#8

nytimes.com

nytimes.com

Indirect1.1%

Browse Competitors

Explore competitor rankings and filter direct and indirect pressure in seconds

Search large competitor sets quickly, isolate direct versus indirect pressure, and spot which segments are taking share in your monitored categories.

Fast competitor search

Jump straight to relevant brands by rank, domain, or category.

Competitor-type filtering

Separate Brand, Direct, and Indirect competitors to isolate where pressure is rising.

SOV movement visibility

Track rank shifts as soon as competitor share begins to move.

Insights and Patterns

Learn what competitor-cited content patterns are winning and where to counter

Convert competitive signal into practical strategy by isolating repeatable content structures, source mix patterns, and recommendation formats.

Actionable pattern extraction

Identify structures that repeatedly earn citations in AI responses.

Weakness detection

Pinpoint where your content structure lags high-performing competitors.

Execution-ready recommendations

Turn insights into immediate briefs and competitive response plans.

Most Effective Content Patterns

  1. Publish focused model-vs-model comparisons for high-intent queries.
  2. Use evidence-backed structure: fit profile, use case, and buying criteria.
  3. Map content to each stage: daily trainer, long-run comfort, and race-day choice.
  4. Include concise FAQs to match multi-turn AI follow-up prompts.
  5. Refresh core pages weekly to maintain citation recency and trust.

Structure Analysis

28

Comparisons

34

Topic Breakdowns

21

Recency Mentions

44

Structured Data

19

FAQ Snippets

13

Tables

Source Types

Product PageReferenceMarketplaceNewsForumDirectory

2.4x faster

From competitor signalto publish-ready response

65%

Lift in citation captureacross tracked engines

41%

Reduction in high-priorityvisibility gaps in 90 days

10x faster

Competitor opportunity detectionvs manual review cycles

Trusted by growing brands

See how businesses are turning AI search visibility into real customers

Seerly completely changed the game for us! We started getting actual paid customers from AI traffic, and it happened so much faster than we expected. The platform showed us exactly where we were invisible to AI engines and gave us a clear playbook to fix it. Within weeks, the results were tangible. Honestly, it's been a game-changer for our growth.

Frequently asked questions

Everything you need to know about Seerly competitor intelligence

Seerly names the brands and domains that appear in AI answers to your tracked prompts, ranks them by share of voice, and shows which of them took the positions your brand did not.

Competitors here are whoever the engine actually recommends, which often includes publishers and marketplaces rather than only the rivals on your slide deck.

  • A ranked competitor list with share of voice per brand
  • Rank movement as share shifts between analysis runs
  • Citation capture per competitor, split into external and self-cited sources
  • Topic-level win counts showing who appeared in how many prompts

The comparison runs on the same prompt set that scores your own visibility, so the numbers are directly comparable.

How visibility tracking works

Seerly visibility tracking answers how your brand is doing, while competitor tracking answers who is taking the space you are not holding, on the same prompts and in the same answers.

One view tells you a topic slipped. The other tells you whether the whole category moved or a single rival published something that worked.

  • Your visibility score and rank per topic, tracked over time
  • Competitor share of voice inside those same topics
  • Prompts where a competitor appears in every run and you appear in none
  • The cited sources that carried the competitor into the answer

Reading both is what separates a real loss from ordinary run-to-run variation.

How trend reporting works

Yes. Seerly classifies every tracked competitor as Brand, Direct, or Indirect, so you can isolate genuine commercial rivals from the publishers and reference sites that also occupy your prompts.

The distinction matters because the response differs. A rival brand calls for positioning work, while a review site that keeps getting cited is usually a coverage opportunity.

  • Brand: your own domain, shown in line with the competitive set
  • Direct: competing products or services in the same category
  • Indirect: publishers, marketplaces, forums, and reference sites holding answer space
  • Search and filter across large competitor sets by rank, domain, or category

Filtering by type also shows which class of competitor is driving share movement in a given period.

How citation tracking works

A topic gap in Seerly is a cluster of prompts where competitors appear consistently and your brand appears rarely or not at all, expressed as win counts per brand across the prompts in that topic.

Gaps are ranked, so the ones worth working on first are visible without reading every prompt.

  • Win counts per competitor across each prompt in the topic, such as five of five versus two of five
  • The specific prompts you are absent from, with the answers that were returned
  • The sources cited in those answers, showing what the winning page covered
  • A recommended action attached to the gap, tracked or dismissed by your team

Prompt volume sets how many topics you can watch: 25 prompts a month on Basic, up to 100 on Pro.

Compare prompt volume by plan

Yes. Seerly passes competitive gaps into the content workflow, where the Content Agent drafts pages aimed at the exact prompts a competitor is winning, and your team approves what ships.

The gap carries its evidence with it, so the brief starts from what the cited pages actually covered rather than a guess.

  • Comparison pages, FAQs, and long-form drafts generated against the losing prompt
  • Recurring content structures that keep earning citations in your category
  • Every draft held in an approvals queue, with nothing publishing autonomously
  • Optional WordPress publishing on Pro plans once a draft is approved

Re-running the same prompts later gives a measured before-and-after on that gap.

How content generation works

Seerly collects competitor signals from ChatGPT, Perplexity, and Google AI Overview, and how many of those engines you see depends on your plan.

Keeping them separate matters competitively, because a rival can dominate one engine while being invisible in another.

  • Basic: one engine of your choice, either Google AI Overview or ChatGPT
  • Pro: all three engines, ChatGPT, Perplexity, and Google AI Overview
  • Enterprise: additional engines on request, under a custom scope
  • Your Google search footprint tracked alongside the AI engines

Only public AI responses and public web pages are analyzed to build the competitive picture.

See what each plan includes

Ready to outrank your
competitors in AI answers?

Track competitive share movement, close priority gaps, and move from competitor signal to execution in one system.