Track competitor momentum. Find ranking gaps. Outperform in AI answers.
Benchmark your brand against direct and indirect competitors, identify where they are winning, and turn competitive insight into focused execution.
Your Tracked Competitors
View allnike.com (You)
nike.com
runnerworld.com
runnerworld.com
fleetfeet.com
fleetfeet.com
outsideonline.com
outsideonline.com
verywellfit.com
verywellfit.com
Citation Count Comparison
External vs self citations across tracked competitors
nike.com
runnerworld.com
fleetfeet.com
outsideonline.com
verywellfit.com
Share of Voice Trends
Compare movement across tracked brands over time
Visibility Gap
Find topic-level gaps where competitors consistently outrank your brand
Inspect competitive coverage by topic and prompt set to identify where competitor presence is concentrated and where your brand needs stronger representation.
Prompt-by-prompt gap clarity
Compare topic coverage by competitor so high-impact gaps surface faster.
Coverage depth by competitor
Rank competitors by wins across each tracked topic cluster.
Actionable close-the-gap cues
Identify where to create targeted pages and improve prompt coverage first.
Daily Trainer Shoes
5 promptsClose 2 prompt gap with runnerworld.com
Marathon Base Mileage
5 promptsRunnerworld appears in 3 additional prompts
Recovery Run Footwear
5 promptsCoverage is balanced, but rank is lower in long-tail prompts
Overpronation Support
5 promptsOpportunity to add comparison content for support models
| Rank | Brand | Type | SOV |
|---|---|---|---|
| #1 | runnerworld.com runnerworld.com | Indirect | 3.4% |
| #2 | fleetfeet.com fleetfeet.com | Direct | 2.8% |
| #3 | nike.com (You) nike.com | Brand | 2.1% |
| #4 | outsideonline.com outsideonline.com | Indirect | 1.9% |
| #5 | verywellfit.com verywellfit.com | Direct | 1.7% |
| #6 | strava.com strava.com | Indirect | 1.4% |
| #7 | rei.com rei.com | Direct | 1.3% |
| #8 | nytimes.com nytimes.com | Indirect | 1.1% |
Browse Competitors
Explore competitor rankings and filter direct and indirect pressure in seconds
Search large competitor sets quickly, isolate direct versus indirect pressure, and spot which segments are taking share in your monitored categories.
Fast competitor search
Jump straight to relevant brands by rank, domain, or category.
Competitor-type filtering
Separate Brand, Direct, and Indirect competitors to isolate where pressure is rising.
SOV movement visibility
Track rank shifts as soon as competitor share begins to move.
Insights and Patterns
Learn what competitor-cited content patterns are winning and where to counter
Convert competitive signal into practical strategy by isolating repeatable content structures, source mix patterns, and recommendation formats.
Actionable pattern extraction
Identify structures that repeatedly earn citations in AI responses.
Weakness detection
Pinpoint where your content structure lags high-performing competitors.
Execution-ready recommendations
Turn insights into immediate briefs and competitive response plans.
Most Effective Content Patterns
- Publish focused model-vs-model comparisons for high-intent queries.
- Use evidence-backed structure: fit profile, use case, and buying criteria.
- Map content to each stage: daily trainer, long-run comfort, and race-day choice.
- Include concise FAQs to match multi-turn AI follow-up prompts.
- Refresh core pages weekly to maintain citation recency and trust.
Structure Analysis
28
Comparisons
34
Topic Breakdowns
21
Recency Mentions
44
Structured Data
19
FAQ Snippets
13
Tables
Source Types
2.4x faster
From competitor signalto publish-ready response
65%
Lift in citation captureacross tracked engines
41%
Reduction in high-priorityvisibility gaps in 90 days
10x faster
Competitor opportunity detectionvs manual review cycles
Trusted by growing brands
See how businesses are turning AI search visibility into real customers
“Seerly completely changed the game for us! We started getting actual paid customers from AI traffic, and it happened so much faster than we expected. The platform showed us exactly where we were invisible to AI engines and gave us a clear playbook to fix it. Within weeks, the results were tangible. Honestly, it's been a game-changer for our growth.”
Frequently asked questions
Everything you need to know about Seerly competitor intelligence
Seerly names the brands and domains that appear in AI answers to your tracked prompts, ranks them by share of voice, and shows which of them took the positions your brand did not.
Competitors here are whoever the engine actually recommends, which often includes publishers and marketplaces rather than only the rivals on your slide deck.
- A ranked competitor list with share of voice per brand
- Rank movement as share shifts between analysis runs
- Citation capture per competitor, split into external and self-cited sources
- Topic-level win counts showing who appeared in how many prompts
The comparison runs on the same prompt set that scores your own visibility, so the numbers are directly comparable.
How visibility tracking worksSeerly visibility tracking answers how your brand is doing, while competitor tracking answers who is taking the space you are not holding, on the same prompts and in the same answers.
One view tells you a topic slipped. The other tells you whether the whole category moved or a single rival published something that worked.
- Your visibility score and rank per topic, tracked over time
- Competitor share of voice inside those same topics
- Prompts where a competitor appears in every run and you appear in none
- The cited sources that carried the competitor into the answer
Reading both is what separates a real loss from ordinary run-to-run variation.
How trend reporting worksYes. Seerly classifies every tracked competitor as Brand, Direct, or Indirect, so you can isolate genuine commercial rivals from the publishers and reference sites that also occupy your prompts.
The distinction matters because the response differs. A rival brand calls for positioning work, while a review site that keeps getting cited is usually a coverage opportunity.
- Brand: your own domain, shown in line with the competitive set
- Direct: competing products or services in the same category
- Indirect: publishers, marketplaces, forums, and reference sites holding answer space
- Search and filter across large competitor sets by rank, domain, or category
Filtering by type also shows which class of competitor is driving share movement in a given period.
How citation tracking worksA topic gap in Seerly is a cluster of prompts where competitors appear consistently and your brand appears rarely or not at all, expressed as win counts per brand across the prompts in that topic.
Gaps are ranked, so the ones worth working on first are visible without reading every prompt.
- Win counts per competitor across each prompt in the topic, such as five of five versus two of five
- The specific prompts you are absent from, with the answers that were returned
- The sources cited in those answers, showing what the winning page covered
- A recommended action attached to the gap, tracked or dismissed by your team
Prompt volume sets how many topics you can watch: 25 prompts a month on Basic, up to 100 on Pro.
Compare prompt volume by planYes. Seerly passes competitive gaps into the content workflow, where the Content Agent drafts pages aimed at the exact prompts a competitor is winning, and your team approves what ships.
The gap carries its evidence with it, so the brief starts from what the cited pages actually covered rather than a guess.
- Comparison pages, FAQs, and long-form drafts generated against the losing prompt
- Recurring content structures that keep earning citations in your category
- Every draft held in an approvals queue, with nothing publishing autonomously
- Optional WordPress publishing on Pro plans once a draft is approved
Re-running the same prompts later gives a measured before-and-after on that gap.
How content generation worksSeerly collects competitor signals from ChatGPT, Perplexity, and Google AI Overview, and how many of those engines you see depends on your plan.
Keeping them separate matters competitively, because a rival can dominate one engine while being invisible in another.
- Basic: one engine of your choice, either Google AI Overview or ChatGPT
- Pro: all three engines, ChatGPT, Perplexity, and Google AI Overview
- Enterprise: additional engines on request, under a custom scope
- Your Google search footprint tracked alongside the AI engines
Only public AI responses and public web pages are analyzed to build the competitive picture.
See what each plan includesReady to outrank your
competitors in AI answers?
Track competitive share movement, close priority gaps, and move from competitor signal to execution in one system.