# Smart Audit

Smart Audit is Seerly's comprehensive website analysis tool that evaluates how well your website supports organic search and AI search visibility. While traditional SEO audits focus on factors that affect Google's link-based rankings, Smart Audit also evaluates the factors that influence whether AI answer surfaces can understand, interpret, and cite your content.

AI engines process websites differently from traditional search crawlers. They look for semantic clarity, structured data, and well-organised content that can be confidently cited and summarised in their responses. Smart Audit evaluates your site against these AI-specific criteria and provides prioritised recommendations.

## How It Works

Smart Audit analyses your public website externally. There is no need to install any code, tracking pixels, plugins, or make any changes to your site before running an audit. Seerly crawls your publicly accessible pages and evaluates them against its AI readiness criteria.

After the audit completes, results are presented with specific recommendations ranked by priority, so you can focus on the improvements that will have the greatest impact on your AI search discoverability first.

## What It Covers

### Structured Data Validation

AI engines rely heavily on structured data to understand the meaning and relationships within your content. Smart Audit checks for:

- Schema.org markup presence and correctness
- JSON-LD implementation and validation
- Proper use of structured data types relevant to your content (e.g., Organization, Product, Article, FAQ)
- Whether your structured data accurately represents your content and helps AI engines understand what your pages are about

### Content Structure and Semantic Clarity

Well-structured content is easier for AI engines to parse, understand, and cite with confidence. Smart Audit analyses:

- Heading hierarchy (H1 through H6) for logical organisation
- Content organisation and flow — whether information is presented in a clear, scannable manner
- Semantic HTML usage — whether elements like `<article>`, `<section>`, `<nav>`, and `<aside>` are used appropriately to convey meaning
- Paragraph structure and readability — whether content is written in a way that AI engines can easily extract key points from

### Meta Description and Dublin Core Metadata

Metadata helps AI engines quickly categorise and summarise your content. Smart Audit validates:

- Meta description presence, length, and relevance for every page
- Dublin Core metadata tags that provide standardised bibliographic information
- Other metadata elements that AI engines use to understand content type, authorship, publication date, and subject matter

### Open Graph and Social Card Completeness

Open Graph and social card metadata influence how your content is represented when shared or referenced. Smart Audit reviews:

- Open Graph tags (og:title, og:description, og:image, og:type) for completeness and accuracy
- Twitter Card markup for proper configuration
- Social sharing metadata consistency across pages
- Image dimensions and quality for social previews

### Technical Factors for AI Crawling

Several technical factors affect whether AI engines can access and process your content effectively. Smart Audit evaluates:

- robots.txt configuration — whether AI crawlers are permitted to access your content
- Sitemap presence and validity — whether AI engines can discover all your important pages
- Page load performance — slow-loading pages may be deprioritised or skipped by AI crawlers
- Crawlability — whether your site structure allows AI engines to navigate and index your content efficiently
- Mobile responsiveness — whether your content is accessible and well-structured on all device types