# Frequently Asked Questions

## How is Seerly different from traditional SEO tools?

Traditional SEO tools like Ahrefs, Semrush, and Moz focus on tracking your rankings in Google's link-based search results — where the search engine returns a list of links and users click through to websites. Seerly connects that organic search layer with AI search visibility: how AI answer surfaces like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overview mention, describe, and cite your brand in generated responses.

When a user asks ChatGPT "what's the best project management tool?", the response is a synthesised answer — not a list of links. The AI system decides which brands to mention, how to describe them, and which sources to cite. Improving visibility in these AI-generated responses requires different workflows than traditional SEO alone, and Seerly provides the data, agents, and content actions needed to develop those workflows.

## Which AI answer surfaces does Seerly track?

Seerly tracks brand mentions across widely used AI answer surfaces:

- **ChatGPT** (by OpenAI) — available on Pro and Enterprise plans
- **Perplexity AI** — available on Pro and Enterprise plans
- **Google AI Overview** — currently in early access, available across all plans including Basic
- **Claude** (by Anthropic) — available on Enterprise plan
- **Mistral** — available on Enterprise plan

Seerly continuously evaluates new AI answer surfaces and adds support as the landscape evolves. The specific engines available on each plan are designed to match the monitoring needs of brands at different stages of AI search visibility maturity.

## How long does the initial analysis take?

The initial analysis typically takes approximately 30 to 45 minutes. During this time, Seerly is performing a comprehensive set of operations: generating brand-relevant prompts tailored to your domain and market, sending those prompts to all your tracked AI engines, capturing and parsing the full responses, running sentiment analysis on every mention, extracting and categorising all citations, performing competitive analysis against your identified competitors, and generating prioritised recommendations.

Progress is displayed in real-time on your dashboard, so you can watch each stage complete. Subsequent periodic analyses are generally faster since Seerly builds on the baseline established during the initial run.

## Can I track competitors?

Yes. Competitor tracking is a core feature of Seerly, included on all plans. When you set up your project, you can identify your key competitors, and Seerly will track their AI search visibility alongside yours.

The competitive intelligence includes: comparative visibility scores showing how often each competitor is mentioned relative to your brand, comparative sentiment showing how favourably each competitor is described, citation comparison showing which competitors' content earns the most AI references, and content pattern analysis identifying what competitors are doing that earns them stronger AI visibility.

## Do I need to install anything on my website?

No. Seerly analyses your brand's AI search visibility entirely externally. It works by querying AI answer surfaces with brand-relevant prompts and analysing the responses — it does not need access to your website's backend, database, analytics, or code.

There are no tracking pixels to install, no JavaScript snippets to add, no DNS changes to make, and no plugins to configure. You provide your domain name during signup, and Seerly handles everything else.

The one optional integration that does involve your website is Google Analytics 4, which — if you choose to enable it — allows Seerly to track visitors arriving at your site from AI chat referrers. But this is entirely optional and not required for Seerly's core functionality.

## Can I integrate with Google Analytics?

Yes. Seerly offers a Google Analytics 4 integration that allows you to track visitors arriving at your website from AI chat referrers like ChatGPT and Perplexity. This bridges the gap between AI search visibility tracked by Seerly and actual website traffic tracked by GA4.

The integration is privacy-preserving by design: it uses cookieless analytics mode by default and implements consent-based analytics storage to comply with GDPR, CCPA, and other privacy regulations. The GA4 integration is available on all plans at no additional cost.

## What does AI search visibility mean?

AI search visibility is the practice of measuring and improving how a brand appears in AI-generated responses. SEO optimises for traditional search engines that return links; AI search visibility work focuses on AI answer surfaces that return synthesised answers.

AI search visibility work involves understanding how AI systems currently describe your brand, identifying gaps in visibility or negative sentiment, creating content that AI systems are more likely to cite and reference, ensuring your website's technical structure makes it easy for AI systems to understand your content, and monitoring progress over time.

Seerly is the platform that provides the data, autonomous agents, content workflows, and intelligence needed to execute an effective AI search visibility strategy.