# Analytics Dashboard

Seerly's analytics dashboard provides a comprehensive view of your brand's AI search visibility and organic growth workflow. It brings together all of Seerly's tracking dimensions (visibility, sentiment, citations, competitor benchmarking, content actions, and downstream analytics) into a single interface designed to surface insights and trends.

## Dashboard Overview

The main dashboard provides an at-a-glance view of your brand's current AI search visibility:

- **Visibility score.** Your overall visibility percentage across all tracked AI answer surfaces, showing how often your brand appears when relevant queries are asked. This is your headline metric for AI search visibility.
- **Sentiment breakdown.** A breakdown of how AI answer surfaces describe your brand, categorised as positive, neutral, or negative. This shows the overall perception of your brand in AI-generated responses.
- **Citation count.** The total number of times AI answer surfaces cite your content or mention sources related to your brand. Higher citation counts generally correlate with stronger AI visibility.
- **Visibility trends over time.** Line charts showing how your visibility has changed over days, weeks, and months, broken down by AI surface. This is essential for understanding whether your AI search visibility is improving or declining.
- **Sentiment evolution.** Track how the sentiment of AI responses about your brand changes over time. This helps you measure the impact of PR efforts, content changes, and brand initiatives.
- **Citation analysis and growth.** See which content pieces are earning citations, track citation growth over time, and identify which types of content perform best.
- **Published content performance.** If you're using Seerly's content creation tools, the dashboard shows how your published content correlates with changes in your AI search metrics.

## Google Analytics 4 Integration

Seerly integrates with Google Analytics 4 to bridge the gap between AI search visibility and actual website traffic. This integration allows you to:

- **Track AI-referred visitors.** Identify traffic arriving at your website from AI chat referrers like ChatGPT, Perplexity, and others. This shows you how many real visitors your AI search visibility is driving.
- **Correlate visibility with traffic.** See whether improvements in AI search visibility translate into increased website visits, and measure the ROI of your organic and AI visibility efforts.
- **Privacy-preserving analytics.** Seerly's GA4 integration uses cookieless analytics by default and implements consent-based analytics storage, ensuring compliance with privacy regulations while still providing meaningful traffic data.

## Google Search Console

Connecting Search Console brings your Google search performance into the same view as your AI visibility, so the two can be read together rather than in separate tools.

- **Query and page performance.** Impressions, clicks and average position
- **Same-page comparison.** See how a page performs in Google search next to whether AI engines cite it
- **Read-only.** Seerly never modifies your Search Console property

## Web Presence

Web Presence tracks the sites linking to you and how that changes over time. Links matter for AI visibility for the same reason citations do: they are part of how an engine decides which sources to trust when describing your category.

## Competitor Intelligence

Tracked competitors are measured on the same prompts as your brand, so share of voice, mention rate, average position and citations compare like for like, on every plan; Head to head sets your brand beside one competitor at a time, topic by topic. [Competitor Intelligence](https://seerly.app/platform/competitor-intelligence) also adds a weekly report of what each tracked competitor published, on their own site and on other sites, and what needs your attention. The weekly report is an add-on, available on request.

## Performance Marketing

For teams running paid campaigns alongside organic work, performance marketing brings campaign context into the same dashboard, so paid and organic activity can be read against the same visibility trend.

## Analysis Progress Updates

When Seerly runs an analysis cycle, whether that is the initial analysis after signup or a periodic re-analysis, progress is displayed live on the dashboard. You can watch as each stage of the analysis completes: prompt generation, response capture, visibility scoring, sentiment analysis, citation extraction, and competitive benchmarking. This transparency ensures you always know exactly what Seerly is doing and how far along it is.